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Sunlight Vintage Collage

Making Cleanliness

Commonplace

In a small English town, in a humble apartment above his father’s grocery store, a man named William Hesketh Lever came into the world.

In 1885, William created a soap-making business with his brother James. They called it, simply, “Lever Brothers”. Their soap, made from vegetable oils, was one of the first to be made this way. They then named it ‘Sunlight’. And it was innovative in other ways too. Sunlight was one of the first soaps to be pre-cut into bars, wrapped and branded – a huge attraction for the housewives at the time, who had to cut their own bars from large blocks.

Lord Lever

In 1973, Sunlight dishwashing liquid made its first appearance – offering all of the goodness and cleaning power of the famous soap brand in a concentrated, easy-to-use liquid form. And it’s all thanks to a simple philosophy – creating something that genuinely helps make people’s lives easier, by dedicating every effort to that one thing.

William H. Lever made it his mission to ‘make cleanliness commonplace’, a mission that we carry on to this day. We named brightFuture in honour of Lever’s ambition. We believe that if we all work together, we can continue to make positive changes that will have a lasting effect and make sustainable living commonplace.

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For the world

Explore more brightFuture stories

and find out how you can get involved.

Act now

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