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What does this lyrebird and this rapper

have in common?

The rainforest seems a far cry from the recording studios and the bright lights of the stages, from which rapper Prince Ea expresses his views and entertains the crowds. Yet, it seems both are echoing with sounds calling for change.

The male lyrebird has a powerful voice. This incredible Australian bird can mimic the sounds of its surroundings, and attract different species with its song.

But, as 40% of Australia’s forest has been lost since colonisation, the lyrebird’s voice has taken on a darker quality. Mimicking the sound of a lens shutter or car alarm might be amusing, but the bird’s calls could also be straight out of a horror movie, as it imitates the nearby chainsaws destroying forestland. It’s a noise that brings home the impact of deforestation on our planet as we lose 40 football fields of forest every minute.

However, deforestation does not have to be part of our future. That’s the message of American activist and rapper Prince Ea. In his music video, he asks us all to stand for trees and save the world’s rainforests. He imagines a world where we are saying sorry to future generations for what we’ve left them because “we didn’t realise how special the earth was”. But Prince Ea knows it’s not too late to build a bright future. We can all help prepare the planet for change, not an apology.

To inspire us to take climate action, Unilever, Upworthy and the UN have teamed together to share fascinating stories just like Prince Ea’s message and the lyrebird’s call.

Upworthy are already renowned for creating uplifting content with a conscience and they share Unilever’s passion for a sustainable planet. Now, with the United Nations Secretary-General’s Climate Change Support Team, we want to get people talking about climate change and deforestation.

This new content series makes Climate Change a relatable topic, showing just how it affects us in our daily lives, and how people all over the world are standing up to it. We can share these important messages to trigger climate action on a global scale.

Your voice matters. Raise it!

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Join Unilever and WWF to help protect 1 million trees and create a bright future for generations to come.

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For me

Do you know what Climate Change is?

Learn more about it, how it is affecting us and what Unilever is doing to fight against it

Act now

“We can win the battle against deforestation”

Read the article from Unilever CEO, Paul Polman, recognising the threats posed by Climate Change.

Act now
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For the world

Take Climate Action

Join Unilever and WWF to help protect 1 million trees and create a bright future for generations to come.

Act now

For me

Do you know what Climate Change is?

Learn more about it, how it is affecting us and what Unilever is doing to fight against it

Act now

“We can win the battle against deforestation”

Read the article from Unilever CEO, Paul Polman, recognising the threats posed by Climate Change.

Act now

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