SHARE YOUR WATER-SAVING LAUNDRY IDEA
TO HELP US CREATE A BRIGHT FUTURE
The Reinventing Laundry Challenge is your chance to share a solution with Unilever for how to reduce or eliminate water used in laundry and clothes washing. The five best ideas win a trip to London for a chance to pitch to the Unilever Water Innovation Team. What are you waiting for? Take action now and help us create a bright future.
Unilever Foundry IDEAS, launched by the Unilever Foundry, is a crowdsourcing platform, working closely with our brands and reaching out to members of the public to help create a sustainable future in a collaborative environment. The Reinventing Laundry Challenge is the latest challenge set by Unilever Foundry IDEAS, in collaboration with our Water Innovation team. We are seeking the public’s participation in imagining newer and better ways of maintaining clean clothes with reduced or no water use to help lower water consumption, worldwide.
We are hoping to inspire disruptive thinkers to create alternative solutions for getting clothes clean without depleting our world’s already dwindling water resources. This challenge is open to anyone who is keen to contribute innovative solutions to Unilever sponsored challenges. With the support of the Water Innovation Team, you are encouraged to reinvent the laundry process so it’s less dependent on water, unlocking opportunities for innovative, convenient, and resource-optimised ways of washing, cleaning or keeping clothes clean.
Not only is this challenge asking for new-to-the-world replacement ideas to the way laundry is currently done, we are also seeking complementary ones. Participants are free to conceive new products, services, communication tools and experiences that can help in addressing water scarcity by reducing water usage when doing laundry. Suggestions may be readily suitable for implementing tomorrow, or long-term ideas. They may be suitable for regions where water is extremely limited or for those places where water is less restricted but would benefit from reducing water usage.
The Reinventing Laundry Challenge is accepting idea submissions until November 20th 2015. Collaboration is encouraged and rewarded in the Unilever Foundry IDEAS community, with participants encouraged to build on ideas through feedback, as well as support ideas with visuals to illustrate their solutions.
After the submission deadline, ideas will undergo a review. The persons behind the top 5 ideas will win a trip to London for a chance to pitch their recommendations to the Unilever Water Innovation Team, as well as enjoy everything the city has to offer!
There has never been a better time to help create a bright future. To find out more about the challenge and to join the Unilever Foundry IDEAS community, click here.